Discussing The Importance Of Backlinks

By Christian Anthony


Any Internet marketer will tell you that in order to see profits, you need to get interested people to look at your offers. Some Internet marketers still use pay per click programs in order to get people to see their offers, although this can be quite costly. Still, there are other ways to get site traffic without having to pay for every visitor. This can be accomplished by building backlinks to your money page. Nowadays backlink building is viewed as an essential element of any marketer's strategies because of the potential that is behind this method.

Although majority of you already know, there are some who don't, so I will explain backlinking. A backlink is a link that points from one website to another site. Hence, backlink building is the process of you building links on other people's web sites that lead people to your site. Virtually all online marketers will agree that backlinks are used by search engines to determine how important your website is to phrases that users are looking for. Let's look at it this way. Let's say you have a web site and on this website you are selling widgets. If you build links to your site using the keyword targeted text "widgets", your site will end up ranking higher in the search engine results when people perform a search for that word.

Now that you see how important backlinks are, you should know how to begin building them. Here we will talk about how to get started building these types of links so you can start getting more attention from the search engines.

One backlink building strategy that has been used for many years is the method of submitting your URLs to web site directories. A site directory is just what it sounds like: it is a directory that lists sites. This is really a rather simple method to use since all you do is submit your internet site URL, a title and in many cases a short description of your website. The trick here is to pick a title that you assume people would search for in the search engines because the title of the link will be link pointing to your web site. Most directories review submissions so it can take several days or even weeks for your website to get listed, but once you are listed, you have a backlink. If you perform a search on any search engine, you will be able to located lots of directories that you can submit to.

Another popular way of generating backlinks is through article marketing. While the method of getting links in this manner is rather simple, the amount of time involved can be bit much. You simply produce an informative article on the topic of your website and submit the article to article directories. You then include a link pointing back to your web site in a resource box. One thing you have to keep in mind is to not submit the same article to all the article directories. Rewrite them before submitting so you don't have links in duplicate content. By doing this, the links in the articles that you submit will have higher value to the search engines.

While you can find other ways to build your backlinks, try not to rely on any black hat methods because they can really hurt your rankings. And if you wish to speed things up a bit, you can find some software that can help you with your submissions. Nonetheless, see to it that you do your research before purchasing these types of programs. Some of the software packages can help make things go a lot faster, others will be useless.




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