Many people have become savvy with online marketing, which is a quick way to produce revenue and needs very little capital to start. One of the most important concept in online marketing is getting visitor traffic to your website. And that involves search engine optimization, or SEO.
What exactly is search engine optimization? Basically it's a process that will enable a blog or website to appear favorably on the search engines' result pages. For someone who wants to get free visitor traffic to his site or blog, he may wonder what is the best way to optimize his site in order to increase readership. Learning how to do SEO takes time. If time is not an option, then trying to find a company that specializes in search marketing services is a good alternative. When choosing a company for such a service, then it is a question of balancing the quality of the service to that of budget.
There are many Search Engine companies. Yahoo, Bing, and Google being the major players, plus a number of smaller contenders that are still around. The major search engine companies have guidelines for website or blog owners on rules of optimization for their site. These rules are similar but different.
Actually the guidelines are more like general principles than rules. There are no specific instructions that can show you the exact way to rank your site to the top by optimization. The well-known fact is that there are many "black hat" techniques around that are trying to game the search engine systems, and hijack the search result to the sites that they want to promote. This is not a good thing because if the black hats get the upper hand over Google, eventually nobody can really get relevant information doing online search anymore. What's better is to follow the guidelines published by the search engines, and do the SEO the "white hat" way.
SEO can be done both on-site and off-site. The two ways are different from each other. For on-site optimization the important factors are keywords and relevant content, HTML tags, and domain name of the site. Whereas for off-site optimization it comes down to one thing and one thing only: getting backlinks pointing to the main site.
The single most important criteria of getting high ranking on SERP is the backlinks. The original idea of ranking a website is based on the quality content of the site. And because of the quality content of that site, other sites will gradually putting up links to that site. Search engines know that these backlinks are like vote of confidence for the site, so the relevance of information a user is search now depends on the number of inbound links a site is getting. Of course this is known to everybody nowadays. But one can't just indiscriminately build hoards of backlinks at one place and expect it to work. The backlinks should come from sites of different kinds, such as blogs, social media, article directory, bookmarking, forums, press release and news sites.
Since it involves much work to build backlinks by oneself, and also knowledge of what's needed to do it properly, that sometimes it may be better to outsource the work to a company that specialize in SEO services.
Good SEO service is not cheap for sure. Without knowing what the service is about and how to measure the effectiveness of their work, it would be very hard to judge which and what kind of SEO help you should be getting. In general, do some homework and know what search engine optimization service is. When you have narrow down which companies are the good candidate to help you, then use their clients' testimonials as a way to make your final choice.
As you dig in further, SEO may be coming down to just one focal point: article marketing. This article marketing is the time-tested off-site SEO method that can positively produce result to boost your site's ranking on the search engines.
Basically it's an exchange program: you produce quality content on the net, and the Search Engines in exchange give your site the ranking boost from the links embedded in the content. It's fair and square and totally white hat. The hard part is to come up with articles containing unique and relevant information for the search term, or a particular niche. The good thing is that you can either write the article yourself, or hire a ghostwriter, or even use a software to crank out quality content if there's such a software.
What exactly is search engine optimization? Basically it's a process that will enable a blog or website to appear favorably on the search engines' result pages. For someone who wants to get free visitor traffic to his site or blog, he may wonder what is the best way to optimize his site in order to increase readership. Learning how to do SEO takes time. If time is not an option, then trying to find a company that specializes in search marketing services is a good alternative. When choosing a company for such a service, then it is a question of balancing the quality of the service to that of budget.
There are many Search Engine companies. Yahoo, Bing, and Google being the major players, plus a number of smaller contenders that are still around. The major search engine companies have guidelines for website or blog owners on rules of optimization for their site. These rules are similar but different.
Actually the guidelines are more like general principles than rules. There are no specific instructions that can show you the exact way to rank your site to the top by optimization. The well-known fact is that there are many "black hat" techniques around that are trying to game the search engine systems, and hijack the search result to the sites that they want to promote. This is not a good thing because if the black hats get the upper hand over Google, eventually nobody can really get relevant information doing online search anymore. What's better is to follow the guidelines published by the search engines, and do the SEO the "white hat" way.
SEO can be done both on-site and off-site. The two ways are different from each other. For on-site optimization the important factors are keywords and relevant content, HTML tags, and domain name of the site. Whereas for off-site optimization it comes down to one thing and one thing only: getting backlinks pointing to the main site.
The single most important criteria of getting high ranking on SERP is the backlinks. The original idea of ranking a website is based on the quality content of the site. And because of the quality content of that site, other sites will gradually putting up links to that site. Search engines know that these backlinks are like vote of confidence for the site, so the relevance of information a user is search now depends on the number of inbound links a site is getting. Of course this is known to everybody nowadays. But one can't just indiscriminately build hoards of backlinks at one place and expect it to work. The backlinks should come from sites of different kinds, such as blogs, social media, article directory, bookmarking, forums, press release and news sites.
Since it involves much work to build backlinks by oneself, and also knowledge of what's needed to do it properly, that sometimes it may be better to outsource the work to a company that specialize in SEO services.
Good SEO service is not cheap for sure. Without knowing what the service is about and how to measure the effectiveness of their work, it would be very hard to judge which and what kind of SEO help you should be getting. In general, do some homework and know what search engine optimization service is. When you have narrow down which companies are the good candidate to help you, then use their clients' testimonials as a way to make your final choice.
As you dig in further, SEO may be coming down to just one focal point: article marketing. This article marketing is the time-tested off-site SEO method that can positively produce result to boost your site's ranking on the search engines.
Basically it's an exchange program: you produce quality content on the net, and the Search Engines in exchange give your site the ranking boost from the links embedded in the content. It's fair and square and totally white hat. The hard part is to come up with articles containing unique and relevant information for the search term, or a particular niche. The good thing is that you can either write the article yourself, or hire a ghostwriter, or even use a software to crank out quality content if there's such a software.
