Social media is all about the dialog; continuing dialog to be exact. Good solid continuing dialog can be summed up in three simple steps: 1. Create, 2. Communicate and 3. Intensify.
Step 1: Create. You have to create a strong presence on the social network with a Facebook Page. Facebook pages allow you to create an online presence and a strong brand - not just a static brand that people cannot engage with socially. A Facebook page allows people to express their interests, likes, and dislikes.
After you have created your Facebook Page, you can increase the interactive nature and relevance of your page by using the many different Facebook applications and third-party plug-ins that are pertinent to your business. Everything on your page must relate and flow together and match your business goals.
Step 2: Communicate. The next step is to communicate with potential fans. The easiest way to do this is by sharing your Facebook page with existing contacts. Using the Facebook Ads service is another way to reach your target market faster. People can click "Like" on your ad if they genuinely find the topic and content of your ad interesting. If not, they will most likely choose to ignore or even close your ad.
When, as a business owner, you decide to engage your customers in real dialog, they will gain a wealth of insight into your brand that would have otherwise been unavailable to them.
Nothing is more important than getting to know what your market likes or dislikes. With this knowledge you can easily tailor your business plan to satisfy the desires and needs of your customers. The last thing you want is to be fishing in the dark trying to figure out what your customers really want.
Step 3: Intensify. Intensification occurs when a Facebook page begins to generate social stories which are then shared by fans. The goal of intensification is to encourage other people to take action.
As an example, suppose your business focuses on neon glow tee shirts. The goal of intensification would be to get as many targeted Facebook members to participate on your page and eventually buy your brand of tee shirts.
Remember, making use of the advertising services of Facebook will help make spreading the word about your business much easier.
If you don't have a budget yet for a long-term advertising campaign using Facebook Ads, you can still spread the word about your Facebook page by manually inviting people to "Like" your page.
Now this will require more effort on your part, but the rewards will be huge! Keep in mind, as your build your brand awareness, you are also building a community that will eventually begin helping you to market your brand as your visitors become fans, and as your fans become customers.
Step 1: Create. You have to create a strong presence on the social network with a Facebook Page. Facebook pages allow you to create an online presence and a strong brand - not just a static brand that people cannot engage with socially. A Facebook page allows people to express their interests, likes, and dislikes.
After you have created your Facebook Page, you can increase the interactive nature and relevance of your page by using the many different Facebook applications and third-party plug-ins that are pertinent to your business. Everything on your page must relate and flow together and match your business goals.
Step 2: Communicate. The next step is to communicate with potential fans. The easiest way to do this is by sharing your Facebook page with existing contacts. Using the Facebook Ads service is another way to reach your target market faster. People can click "Like" on your ad if they genuinely find the topic and content of your ad interesting. If not, they will most likely choose to ignore or even close your ad.
When, as a business owner, you decide to engage your customers in real dialog, they will gain a wealth of insight into your brand that would have otherwise been unavailable to them.
Nothing is more important than getting to know what your market likes or dislikes. With this knowledge you can easily tailor your business plan to satisfy the desires and needs of your customers. The last thing you want is to be fishing in the dark trying to figure out what your customers really want.
Step 3: Intensify. Intensification occurs when a Facebook page begins to generate social stories which are then shared by fans. The goal of intensification is to encourage other people to take action.
As an example, suppose your business focuses on neon glow tee shirts. The goal of intensification would be to get as many targeted Facebook members to participate on your page and eventually buy your brand of tee shirts.
Remember, making use of the advertising services of Facebook will help make spreading the word about your business much easier.
If you don't have a budget yet for a long-term advertising campaign using Facebook Ads, you can still spread the word about your Facebook page by manually inviting people to "Like" your page.
Now this will require more effort on your part, but the rewards will be huge! Keep in mind, as your build your brand awareness, you are also building a community that will eventually begin helping you to market your brand as your visitors become fans, and as your fans become customers.
About the Author:
Making money with Facebook is simple, all you need is to know how to advertise with facebook which is a fun, exciting, easy and inexpensive way to build your business.. Also published at Facebook Fan Page In Three Steps.
