Link building is the process of increasing the amount of times a particular website or article is linked to online. This is usually done for two major rationales. The first being what is called click-through traffic, or actual visits to the page or article. The second reason is for search engine optimization (SEO). The more your page or article is linked to, the higher rank in Google searches you gain. Articles with a higher number of links are likely to rank higher up on search engines in general because of this.
The direct click-through traffic is great because it, in theory, gets your content read in full. This not only gets your message across, but also has additional benefits such as having the viewer see things like banner ads (which can potentially make you money), or links to other closely related websites.
As explained before, the links make the content more important and ranked higher in Google. This in turn can actually get you even more viewers, as it will cause your webpage or article to show up when key words are typed in. The page views provided from this can be from sources that might have otherwise never been exposed to the website.
As far as businesses are concerned, ranking higher than competitors in search engines is vital. Millions of people find the companies that they do business with with through online searches every day. If you aren't one of the first few results, you are often not seen. In the business world this equates to lost opportunities. These could be direct sales, leads, or otherwise.
Another name for link building, but with articles, is Article Marketing. This obviously is directed at articles in particular, but is the same concept. The article is usually written with relevant search terms in mind, so that they will be seen when searched for. All of these are effective SEO tools and can help you rank higher in Google searches.
The direct click-through traffic is great because it, in theory, gets your content read in full. This not only gets your message across, but also has additional benefits such as having the viewer see things like banner ads (which can potentially make you money), or links to other closely related websites.
As explained before, the links make the content more important and ranked higher in Google. This in turn can actually get you even more viewers, as it will cause your webpage or article to show up when key words are typed in. The page views provided from this can be from sources that might have otherwise never been exposed to the website.
As far as businesses are concerned, ranking higher than competitors in search engines is vital. Millions of people find the companies that they do business with with through online searches every day. If you aren't one of the first few results, you are often not seen. In the business world this equates to lost opportunities. These could be direct sales, leads, or otherwise.
Another name for link building, but with articles, is Article Marketing. This obviously is directed at articles in particular, but is the same concept. The article is usually written with relevant search terms in mind, so that they will be seen when searched for. All of these are effective SEO tools and can help you rank higher in Google searches.
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