Even if you haven't been doing Internet Marketing for that long, you understand the importance of having a good landing page. It's a lot better to send targeted traffic to your landing page than to just send traffic to the primary homepage of your website. However, to get the most from your landing pages, it's vital that you regularly try out different elements so that you can raise the conversion rate for the page. Just getting lots of traffic isn't enough, you also need to work on your conversion ratio so that you can get the maximum value from every visitor who comes your way. In this article we are going to look at three unique but effective split testing tips for your landing page.
You can start by testing the credibility logos that you add to your landing page from various organizations. It is a simple fact that when you sign up for membership in organizations like the Better Business Bureau, your conversion rates go up because people put a lot of trust in organizations like these.
So you can sign up with multiple organizations and display their badges on your landing page. Before you commit to having them there permanently, though, it is important to test them out on your landing page and see what sort of response you get from your prospects. If you see that your conversion rates improve, keep them up; otherwise there is no use in cluttering your page in something that won't raise your returns.
Experiment with your headlines' colors on the landing page to see if changing it will make any real difference. There are times when you'll see that by simply changing the color to something bright gets you more attention from your prospects, and at other times more subtle and soothing colors work much better. You get to make the final decision about which colors are best for your headlines but it is also important to take your split testing results under advisement as they will tell you lots of things you need to know.
Did you already know that you can make your scroll bar into a different color? Yes it is possible and even by doing something simple like changing the color of it to red, you can increase your conversion rate. There are lots of smaller factors that aren't that big a deal but when you change them they can change your conversion rates. The same is true for your opt-in box; where you position your e-cover graphics, etc. You should make sure that you're not ignoring even little elements that can help you cause positive changes. It's important to do heavy split testing to make sure that you have the best long term results possible.
Once you start getting a higher conversion rate your landing page, you'll see for yourself how making a few small changes here and there can make a big difference. Split-testing is an old concept but you don't see it done by many IMers these days. Keep in mind that, until you start doing regular split-tests, there won't be any way for you to know how to increase your conversion rates. Go ahead and put the above tips into action and see what kind of results you get.
You can start by testing the credibility logos that you add to your landing page from various organizations. It is a simple fact that when you sign up for membership in organizations like the Better Business Bureau, your conversion rates go up because people put a lot of trust in organizations like these.
So you can sign up with multiple organizations and display their badges on your landing page. Before you commit to having them there permanently, though, it is important to test them out on your landing page and see what sort of response you get from your prospects. If you see that your conversion rates improve, keep them up; otherwise there is no use in cluttering your page in something that won't raise your returns.
Experiment with your headlines' colors on the landing page to see if changing it will make any real difference. There are times when you'll see that by simply changing the color to something bright gets you more attention from your prospects, and at other times more subtle and soothing colors work much better. You get to make the final decision about which colors are best for your headlines but it is also important to take your split testing results under advisement as they will tell you lots of things you need to know.
Did you already know that you can make your scroll bar into a different color? Yes it is possible and even by doing something simple like changing the color of it to red, you can increase your conversion rate. There are lots of smaller factors that aren't that big a deal but when you change them they can change your conversion rates. The same is true for your opt-in box; where you position your e-cover graphics, etc. You should make sure that you're not ignoring even little elements that can help you cause positive changes. It's important to do heavy split testing to make sure that you have the best long term results possible.
Once you start getting a higher conversion rate your landing page, you'll see for yourself how making a few small changes here and there can make a big difference. Split-testing is an old concept but you don't see it done by many IMers these days. Keep in mind that, until you start doing regular split-tests, there won't be any way for you to know how to increase your conversion rates. Go ahead and put the above tips into action and see what kind of results you get.
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