If you have a business, you want your business known to everyone. The more people aware of your business, the better your potential income will be. If you are distributing business cards, you want it on the hands of the right people. The more people see your business card, the better it will be to gain new customers. Just like the cards, you might want your billboard to be seen by as many people as possible. So you might pay for a premium ad space that is located on a busy metropolis. The same is true with websites. You want your website's visibility go gain more grounds and the only way to get it is through search engines. Before you get your website on search engines space, it's better to make it search engine friendly. Here are some of the ways that you can make it SEO friendly.
Rankings are dependent on the keywords and content your website has. Keywords are words or phrase a user type on search engine search boxes. The more popular your keyword is, the more probability that people will be able to find your site. What is good about this is that not all keywords are equal. You might have a keyword that is being typed on search boxes a lot, but are not 'buying' keywords. For example, 'Britney Spears' often has millions of searches but most of those searches are information based with little value in terms of business. However, if you focused on 'Britney Spears Concert tickets discounts', then you'll be able to hit where the money is since most of the people searching for the second example are more definite in buying. To get ranking on keywords, you have to prepare your website so that it will be search engine friendly. Even if you know something regarding SEO, you can also count on the help of professional SEO companies to get you to the top. SEO is very time consuming and you will need every backlink you can get.
If you've been researching the term SEO, you might have come across terms such as white hat SEO and black hat SEO. These are symbolism inflicted by media during television's black and white era when good guys wear white and evil ones wear black. As such, the analogy gives a good introduction to both types. White hat SEO is called good guy SEO since it dwell on ethical SEO methods such as on page optimization, directories submission and participation on forums and blogs. Black hat SEO on the other hand, is getting backlinks through unethical means. Some of these include worthless posts, unintelligible commenting as well as buying links through link farms. Spinning articles is also considered black hat since the end result is usually recycled information which provides little or no value at all. When search engines first came about, Google does not have the complexity of the current Googlebot. It depends on website owners to provide them with information regarding their website. Search engine rankings were dependent on keywords present on the headers of html pages. This leads to keyword sprinkling and invisible fonts which can 'fool the search engine. However, Google has fixed this and has found a way to penalize website owners who are found guilty of this obscure method.
Blogs are now so popular that search engines treat them a little differently than static pages. Remember that I tackled earlier how search engines love relevant, informative and updated content? Well, that is what blogs do. As a result, blogs are easily ranked over static HTML pages. For this reason, more webpages are converting into wordpress or any of its variants to get into Google's favor. What's more, customers can interact and provide feedback regarding your products. This can help tremendously in improving your services or product.
Since search engines are after the quality and the information that you can give to the public, it is important to give your users SEO optimized webpages. It needs to be informative as well provides value. There is no shortcut on this. You need to give your users the information it needs or you'll have a hard time pushing the pages. The end users are the final verdict on this. If your website is very informative and useful enough it can manage itself on the top of the rankings. However, if your contents are duplicate or second rate recycled information junk, it has no business lying around in the first page. That is why blogs are very much important to search engines. Blogs not only give easy way to update information but can easily interweave with social media to 'spread the word'.
A lot of web design companies also offer SEO services. If you are new to online marketing, this setup is pretty much convenient. However, be sure that you get all they are offering in writing. Ask for a written contract and get an assurance, also in writing that the web design company will only employ ethical methods. To have peace of mind, make sure that there is a money-back guarantee in case everything does not work out all right. Be very careful with dealing with different SEO companies because it is you who will suffer in the end and be responsible for the tactics they used on your website.
Rankings are dependent on the keywords and content your website has. Keywords are words or phrase a user type on search engine search boxes. The more popular your keyword is, the more probability that people will be able to find your site. What is good about this is that not all keywords are equal. You might have a keyword that is being typed on search boxes a lot, but are not 'buying' keywords. For example, 'Britney Spears' often has millions of searches but most of those searches are information based with little value in terms of business. However, if you focused on 'Britney Spears Concert tickets discounts', then you'll be able to hit where the money is since most of the people searching for the second example are more definite in buying. To get ranking on keywords, you have to prepare your website so that it will be search engine friendly. Even if you know something regarding SEO, you can also count on the help of professional SEO companies to get you to the top. SEO is very time consuming and you will need every backlink you can get.
If you've been researching the term SEO, you might have come across terms such as white hat SEO and black hat SEO. These are symbolism inflicted by media during television's black and white era when good guys wear white and evil ones wear black. As such, the analogy gives a good introduction to both types. White hat SEO is called good guy SEO since it dwell on ethical SEO methods such as on page optimization, directories submission and participation on forums and blogs. Black hat SEO on the other hand, is getting backlinks through unethical means. Some of these include worthless posts, unintelligible commenting as well as buying links through link farms. Spinning articles is also considered black hat since the end result is usually recycled information which provides little or no value at all. When search engines first came about, Google does not have the complexity of the current Googlebot. It depends on website owners to provide them with information regarding their website. Search engine rankings were dependent on keywords present on the headers of html pages. This leads to keyword sprinkling and invisible fonts which can 'fool the search engine. However, Google has fixed this and has found a way to penalize website owners who are found guilty of this obscure method.
Blogs are now so popular that search engines treat them a little differently than static pages. Remember that I tackled earlier how search engines love relevant, informative and updated content? Well, that is what blogs do. As a result, blogs are easily ranked over static HTML pages. For this reason, more webpages are converting into wordpress or any of its variants to get into Google's favor. What's more, customers can interact and provide feedback regarding your products. This can help tremendously in improving your services or product.
Since search engines are after the quality and the information that you can give to the public, it is important to give your users SEO optimized webpages. It needs to be informative as well provides value. There is no shortcut on this. You need to give your users the information it needs or you'll have a hard time pushing the pages. The end users are the final verdict on this. If your website is very informative and useful enough it can manage itself on the top of the rankings. However, if your contents are duplicate or second rate recycled information junk, it has no business lying around in the first page. That is why blogs are very much important to search engines. Blogs not only give easy way to update information but can easily interweave with social media to 'spread the word'.
A lot of web design companies also offer SEO services. If you are new to online marketing, this setup is pretty much convenient. However, be sure that you get all they are offering in writing. Ask for a written contract and get an assurance, also in writing that the web design company will only employ ethical methods. To have peace of mind, make sure that there is a money-back guarantee in case everything does not work out all right. Be very careful with dealing with different SEO companies because it is you who will suffer in the end and be responsible for the tactics they used on your website.
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