For more than 100 years, stories have been used to persuade and amuse. Stories interest everybody without regard for age or culture. Which means anyone can use them in just about any circumstance. The authentic power of stories is the result of several factors. But in marketing and advertising, especially, you will get much further with a meticulously composed story. Human nature has become conditioned through generations to psychologically engage in stories without difficulty. Marketing is about human emotions because all buying decisions originate from emotions and not common sense.
If you have tried to produce your own sales copy, then you already intuitively know many of the obstacles facing you. People these days are extremely cynical, and for good legitimate reason. The reasons of this amount of resistance are many. But think about the magic of a story placed into an article, for example. If your story is well-crafted, you may draw the reader into it which happens to be half the battle. The story engages the reader's emotions, letting them set aside their questions and suspicions. Our emotions are a lot more powerful than our logic.
It's fine to use your unique facts and figures in the story you are telling. That is a far cry more interesting, and less obvious, than generating a list of boring facts and figures. Logical presentations create resistance from the start because their purpose is to convince the reader. The guard will go up the minute the reader feels pressure to buy. Nevertheless, a story can express information covertly, as the reader delights in the narrative. That is still one more reason why an awesome story can certainly work wonders.
Think about the common sales page that is used just about everywhere on the Internet. Sales copy is made up of many elements which include listing all the benefits and quite often features of a product or service. A story can convey these same elements, but in a more subtle way. When you realize what you need to accomplish with any sales copy, then you might have a large part of your story drafted. With a little creative thinking, a story will appear. Your story needs to be well engineered, but written in a casual style.
You need to try it out with your next article. Think of it as an experiment that not one person will ever read. When you do just that, then you will eliminate all the stress from your writing. It's surprising what things can come from sensing this freedom. You will discover stories in all the very best marketing and sales letters.
Go check this one out: http://www.affiliatetips.ws
If you have tried to produce your own sales copy, then you already intuitively know many of the obstacles facing you. People these days are extremely cynical, and for good legitimate reason. The reasons of this amount of resistance are many. But think about the magic of a story placed into an article, for example. If your story is well-crafted, you may draw the reader into it which happens to be half the battle. The story engages the reader's emotions, letting them set aside their questions and suspicions. Our emotions are a lot more powerful than our logic.
It's fine to use your unique facts and figures in the story you are telling. That is a far cry more interesting, and less obvious, than generating a list of boring facts and figures. Logical presentations create resistance from the start because their purpose is to convince the reader. The guard will go up the minute the reader feels pressure to buy. Nevertheless, a story can express information covertly, as the reader delights in the narrative. That is still one more reason why an awesome story can certainly work wonders.
Think about the common sales page that is used just about everywhere on the Internet. Sales copy is made up of many elements which include listing all the benefits and quite often features of a product or service. A story can convey these same elements, but in a more subtle way. When you realize what you need to accomplish with any sales copy, then you might have a large part of your story drafted. With a little creative thinking, a story will appear. Your story needs to be well engineered, but written in a casual style.
You need to try it out with your next article. Think of it as an experiment that not one person will ever read. When you do just that, then you will eliminate all the stress from your writing. It's surprising what things can come from sensing this freedom. You will discover stories in all the very best marketing and sales letters.
Go check this one out: http://www.affiliatetips.ws
About the Author:
Andrew Parker is an affiliate marketer and recommends that you do this: http://www.affiliatetips.ws
