When building a good landing page, attention needs to be given the head tag information. The head tag information is just the information that happens behind the scenes. Pass this onto your web guy and he will be able to help you if you're not sure. The meta description, the description should be selling. A lot of people don't optimize their description, but that meta description is what is going to appear in your search results underneath the title.
This has been my practice with my SEO services site. I like to raise a question in my title and then answer that question in the outline. Hence 'Looking for the best Mortgages?..X Mortgages can Supply the Best Mortgages You're Looking For'. Fundamentally you would like to have the query up the top and then try and answer it beneath. That is a good landing page example. There are loads of different ways to skin a cat though.
Regarding my Metastock website, the following is a good example that I use. Somebody types in 'metastock formula' which is the industry where I first got started in Metastock. Next to the Metastock website, we are just about the decisive place for that particular niche. 'Metastock formula can help you identify profitable trading opportunities if you know the way to use it. Grab free practical Metastock professional tips and tricks. Click here'.
You know what that 'Click here' is right here at the end? That is a call to action. I'm telling them what to do. The last thing after they read that is left in their mind. 'Click here'. I'm telling them what to do. The same is done with my SEO Company Site. Always make sure you tell the user what it is that they should be doing next. Obviously you want to interweave your keywords and so on into the description.
The following step to consider for custom landing page is on site copy. Ensure that you keep your paragraphs short and much to the point. Folks do not like reading those gigantic long blocks of copy. You get lost in the copy. So you want to make sure that you break it up into little sections. If you break it up into little sections, it'll be way easier to digest. Be straightforward, clear, direct, no absurdities, no mixed meanings.
When it comes to writing copy on a domain, you would like to write it to an eighth grade level because you would like to make sure that the user can understand it. Don't assume things. Don't think, oh, they should know this, or they should have been told about that analogy or they should have this. It isn't about you, it's about your user, so always think thru their eyes and make it as simple as you can for them.
The ambiguity, is something like, at the end of an article on a good landing page, you might write 'How did you find this website?' because you're encouraging someone to then go ahead and post a comment on your say SEO blog. 'How did you find it? Did you like it? Post it over to your friends.' The ambiguity there is, or mixed meaning is, do you mean how did I enjoy it, or how did I locate it? Did I enjoy it? Ok, well I found it on Google. That is an example of those ambiguities.
This has been my practice with my SEO services site. I like to raise a question in my title and then answer that question in the outline. Hence 'Looking for the best Mortgages?..X Mortgages can Supply the Best Mortgages You're Looking For'. Fundamentally you would like to have the query up the top and then try and answer it beneath. That is a good landing page example. There are loads of different ways to skin a cat though.
Regarding my Metastock website, the following is a good example that I use. Somebody types in 'metastock formula' which is the industry where I first got started in Metastock. Next to the Metastock website, we are just about the decisive place for that particular niche. 'Metastock formula can help you identify profitable trading opportunities if you know the way to use it. Grab free practical Metastock professional tips and tricks. Click here'.
You know what that 'Click here' is right here at the end? That is a call to action. I'm telling them what to do. The last thing after they read that is left in their mind. 'Click here'. I'm telling them what to do. The same is done with my SEO Company Site. Always make sure you tell the user what it is that they should be doing next. Obviously you want to interweave your keywords and so on into the description.
The following step to consider for custom landing page is on site copy. Ensure that you keep your paragraphs short and much to the point. Folks do not like reading those gigantic long blocks of copy. You get lost in the copy. So you want to make sure that you break it up into little sections. If you break it up into little sections, it'll be way easier to digest. Be straightforward, clear, direct, no absurdities, no mixed meanings.
When it comes to writing copy on a domain, you would like to write it to an eighth grade level because you would like to make sure that the user can understand it. Don't assume things. Don't think, oh, they should know this, or they should have been told about that analogy or they should have this. It isn't about you, it's about your user, so always think thru their eyes and make it as simple as you can for them.
The ambiguity, is something like, at the end of an article on a good landing page, you might write 'How did you find this website?' because you're encouraging someone to then go ahead and post a comment on your say SEO blog. 'How did you find it? Did you like it? Post it over to your friends.' The ambiguity there is, or mixed meaning is, do you mean how did I enjoy it, or how did I locate it? Did I enjoy it? Ok, well I found it on Google. That is an example of those ambiguities.
About the Author:
Let A Credible Internet Marketing ConsultantOptimize Your Site. Drop By http://www.melbourneseoservices.com/ Today.
