Each time anybody searches the Web, the words they enter in their query (called "keywords") are tracked by Google.
Some of these keywords get lots and lots of traffic; others just about none.
What's the point of building a web page around a keyword almost nobody is using for their searches?
Here are two steps to build a web page that are likely to bring higher traffic.
Step 1: Build a Web Page Around a Keyword Having Good Traffic and Not Too Much Competition
Go to the free Google Adwords Keyword Tool and research potential keywords. You'll see many different keywords and important information for each, including monthly global searches.
Hint: For far more keywords, enroll in a free Adwords account. Once you do so , you will see up to 800 keywords in a single search.
Goal: Find keywords with good traffic and reasonable (not too many ) competing pages.
Tip1: Jot down a list of potential keyword candidates having monthly global searches of at least 3,000. More is even better but around 3,000 is workable.
Tip 2: From your list, go to the Google browser (not Yahoo or Bing) and, one by one, manually enter each keyword wrapped with quotation marks (ex: "sapphire cat collars" not sapphire cat collars). By placing your keyword between quotation marks, Google will immediately display the total number of competing webpages having that precise keyword.
If a keyword has about 100,000 competing pages, it's a good candidate to get to the top of Google and if it has 80,000 or less competing pages, it's really terrific. Remember, for competing pages, fewer is better. 80,000 is far better than 150,000 (which isn't too bad) and far better than 500,000 (extremely tough to compete for).
Tip 3. Build a web page around a keyword with both traits (3,000+ searches/100,000 or less (80,000 is recommended) competing pages. But, don't be absolutely number bound; use your best judgment. The closer you can get to each, the simpler it is going to be to get to the top of the search engines.
Step 2: Promote Each of Your Webpages
Goal:After your webpage is built, promote it so you can get it to the top of the Search Results.
1. Write articles. Submit quality articles pertaining to each net page to free article directories. Every article should contain two (or even three if the directory allows it) back links, one to the home page and the other to the page you want to promote. Be sure the link uses the correct keyword (sapphire cat collars or a close derivative ) as the anchor text. Automate this process for efficiency.
2. Bookmark every new web page to free . This process is easily automated using free or paid software. Post the URL of each web page.
3. Post quality comments or blog posts to relevant, high Google Page Rank blogs (in particular to do follow blogs).
Why go to all this trouble?
The short answer is to get to the top of Google. The webpages listed on the first page of its Search Results get just about 90% of all web clicks (traffic). The higher your internet page is displayed, the more traffic you'll get.
Some of these keywords get lots and lots of traffic; others just about none.
What's the point of building a web page around a keyword almost nobody is using for their searches?
Here are two steps to build a web page that are likely to bring higher traffic.
Step 1: Build a Web Page Around a Keyword Having Good Traffic and Not Too Much Competition
Go to the free Google Adwords Keyword Tool and research potential keywords. You'll see many different keywords and important information for each, including monthly global searches.
Hint: For far more keywords, enroll in a free Adwords account. Once you do so , you will see up to 800 keywords in a single search.
Goal: Find keywords with good traffic and reasonable (not too many ) competing pages.
Tip1: Jot down a list of potential keyword candidates having monthly global searches of at least 3,000. More is even better but around 3,000 is workable.
Tip 2: From your list, go to the Google browser (not Yahoo or Bing) and, one by one, manually enter each keyword wrapped with quotation marks (ex: "sapphire cat collars" not sapphire cat collars). By placing your keyword between quotation marks, Google will immediately display the total number of competing webpages having that precise keyword.
If a keyword has about 100,000 competing pages, it's a good candidate to get to the top of Google and if it has 80,000 or less competing pages, it's really terrific. Remember, for competing pages, fewer is better. 80,000 is far better than 150,000 (which isn't too bad) and far better than 500,000 (extremely tough to compete for).
Tip 3. Build a web page around a keyword with both traits (3,000+ searches/100,000 or less (80,000 is recommended) competing pages. But, don't be absolutely number bound; use your best judgment. The closer you can get to each, the simpler it is going to be to get to the top of the search engines.
Step 2: Promote Each of Your Webpages
Goal:After your webpage is built, promote it so you can get it to the top of the Search Results.
1. Write articles. Submit quality articles pertaining to each net page to free article directories. Every article should contain two (or even three if the directory allows it) back links, one to the home page and the other to the page you want to promote. Be sure the link uses the correct keyword (sapphire cat collars or a close derivative ) as the anchor text. Automate this process for efficiency.
2. Bookmark every new web page to free . This process is easily automated using free or paid software. Post the URL of each web page.
3. Post quality comments or blog posts to relevant, high Google Page Rank blogs (in particular to do follow blogs).
Why go to all this trouble?
The short answer is to get to the top of Google. The webpages listed on the first page of its Search Results get just about 90% of all web clicks (traffic). The higher your internet page is displayed, the more traffic you'll get.
About the Author:
Whether you're a "newbie" or web pro, you'll always do better when you continually ask yourself: "How do make my own website better?"Your goal for each page ought to be to get to the top of Google because internet pages shown on the first or second pages of its Search Results get nearly 99% of all traffic!
