Why Businesses Should Think About Facebook Advertising

By Tijana Radanovic


Facebook is the largest social networking site in the world and attracts millions of visitors to it each and every single day. It can be an extremely good advertising tool for business around the world who are able to focus on people most likely to use them in a very targeted way. So what are the advantages of Facebook advertising?

To start off it does not have to cost you too much money. It involves keywords and pay to click advertising so if nobody clicks you do not pay which is the same as you get with adwords on Google. When people who fit your criteria are on then your advert can appear to them and it is up to them if they click or not.

This can really benefit small businesses as they can have an advert for their business in Chicago and it shall only appear to people in Chicago. This helps to have your business name out there in front of large numbers of people thanks to the hits it receives.

What is also good is that you are able to include an image on your advert. It is always much easier to capture the attention of someone in an image than just a block of text as the brain prefers seeing a photo. Of course this is different to other forms of pay per click advertising although of course they may get more traffic than Facebook.

You are also able to put in a longer description than other alternatives. This can make all the difference since you can portray just that little bit more information which can make the difference between someone clicking on you or not.

You can of course set up your own page for your business and work at building friends and contacts. It means you can talk to them whenever you want and also promote to a ready made audience when you have new products or a new service to promote. Best of all it is absolutely free to do this however you may still need some help in understanding how you can get the full benefit from marketing in this way.

So Facebook advertising is relatively cheap, targeted, and can contain more words and an image making it more attractive. The sheer number of people who use the website on a daily basis means you really should carefully consider the possibilities of advertising there due to the potential benefits it could reap. You do not have to spend a huge amount of money in order to make a good profit.




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