Why You Should Trust Websites With SSL Certificates

By Sarah James


With customers always searching for more convenient ways to do things, it's no wonder e-commerce is a prosperous industry. Still, with plenty of embezzlers and scammers targeting countless victims on the Internet, people are wart of giving their personal details and credit card details to just about anyone. So although your site is offering whatever consumers are looking for, they won't click that "Buy" button if you can't assure their safety. Indeed, acquiring customers' trust is hard work.

Obtaining their trust requires two things, namely a trusted company to vouch for your identity and your capability to protect the personal information the surfers typed in your site. An SSL Certificate can help you obtain both. SSL, or Secure Sockets Layer, makes it possible for the exchange of personal details securely by making an encoded connection between your internet server and the internet browser of the site visitors. It can prove your identity by telling customers that you are who you proclaim you are. It provides internet communication safety to financial transactions and provides secure email among others.

An SSL certificate couldn't be offered to just any website. A Certificate Authority, a trusted third party, issues the certificates only to the internet websites that underwent and passed a number of thorough identity checks. Embezzlers may pose as your website and exploit the records its site visitors left on your page. With an SSL certificate, Internet shoppers would know right away if they are on a legitimate website or a fraud web page.

To foolproof transactions between your site and your clients', SSL utilizes encryption. It transmits sensitive info from server to server in an encrypted form to ensure that only the intended recipient can understand it. The data becomes incomprehensible to others who want to "eavesdrop" to or intercept the data while it traverses the Internet. This way, classified details the customers enter on your web page such as their usernames, passwords, address, and credit card number are safe from hackers and other third parties.

Website visitors can easily identify pages that have an SSL certificate by the padlock icon on the URL or status bar, the green address bar, and the URL beginning in hypertext transfer protocol secure. These signs let customers know that they are on a secure and verified website.




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