Using primary keywords or phrase rather than secondary phrase for the Meta description is necessity for website title optimization; primary phrase must be undeviating to the website's webpage URL. Meta tags provide search engines with valuable information; using it properly will give effective results; SERPs rankings are based on the information in your content.
Anchor text is highlighted words on a page that link to another web page or resource; they are made up of hypertexts, by clicking hypertexts it will load the linked resource in the user's browser. There are two essential parts in SEO effort; these are the on-page optimization and off-page optimization; on-page optimization creates the foundation of most SEO. On-page optimization is easy to understand and is more basic to tackle compared to the other one; on-page optimization can be explained as the critical planning, steps like niche understanding, keywords research and web strategies. The goal of keyword research is to find relevant, high traffic keywords that are less competitive in the viewpoint of search engine optimization.
The value of selecting keywords strategically is very high; website traffic can be gained when you have good keyword selection; factors that are involved are considered so that optimization will be at its maximum and proper resources are used. The SEO processes are categorized into research, planning and strategy, implementation, monitoring, reassessment and SEO maintenance; planning and strategy phase answers basic questions bases on research phase output; this phase focuses on content handling, social media, technical strategies and link building.
A good web design is another important factor for SEO; you don't need an elaborate web design, a readable website by search engines and web users are better, make sure the site does not contain bad links or broken pages.
By Irvin Mccage
