Videos seem to be the latest fad in marketing. Everyone wants to show me the latest video they have created to make themselves marketing stars. YouTube has become a staple in the social media marketing handbook.
YouTube is filled with videos by people I have never seen or heard of before and they are all telling me what experts they are in becoming a success. Some of these videos have even gone viral. It seems all you need is one well scripted video and you are set.
I will admit that some of the videos I have seen are pretty good. I will also add that some are pretty lame. Having said that, I will tell you that producing even a short five minute video can cost a few bucks if you want a good quality product. Most of these videos are less than five minutes long, but they are pulling in leads from all over the world.
The era of the video superstar has arrived. Marketers are building entire social media marketing strategies around their YouTube videos. The fact that YouTube makes it extremely easy to integrate their video platform into other platforms makes this even easier.
How do you make a marketing video?
You need to be comfortable in front of a camera. You talk to your audience just as you would a close friend. You need to present yourself with confidence if you expect people to take you seriously. You need to speak from the heart and with enthusiasm.
Mainly you need a message that you truly believe in and that they whole world should want to believe in. Motivational talks and inspirational stories are huge on the video scene right now. People love to hear about others who succeed against all odds.
The YouTube revolution is giving marketers a chance to sell themselves in a way never before conceived. Marketing videos are not just advertising. They are a way to connect with the public. You are not just creating leads, you are creating followers. Followers are more apt to spread the word about your video and bring more potential leads to you.
Social media marketing demands video pieces, so grab your video camera. It is time to become a star.
YouTube is filled with videos by people I have never seen or heard of before and they are all telling me what experts they are in becoming a success. Some of these videos have even gone viral. It seems all you need is one well scripted video and you are set.
I will admit that some of the videos I have seen are pretty good. I will also add that some are pretty lame. Having said that, I will tell you that producing even a short five minute video can cost a few bucks if you want a good quality product. Most of these videos are less than five minutes long, but they are pulling in leads from all over the world.
The era of the video superstar has arrived. Marketers are building entire social media marketing strategies around their YouTube videos. The fact that YouTube makes it extremely easy to integrate their video platform into other platforms makes this even easier.
How do you make a marketing video?
You need to be comfortable in front of a camera. You talk to your audience just as you would a close friend. You need to present yourself with confidence if you expect people to take you seriously. You need to speak from the heart and with enthusiasm.
Mainly you need a message that you truly believe in and that they whole world should want to believe in. Motivational talks and inspirational stories are huge on the video scene right now. People love to hear about others who succeed against all odds.
The YouTube revolution is giving marketers a chance to sell themselves in a way never before conceived. Marketing videos are not just advertising. They are a way to connect with the public. You are not just creating leads, you are creating followers. Followers are more apt to spread the word about your video and bring more potential leads to you.
Social media marketing demands video pieces, so grab your video camera. It is time to become a star.
By Dil Abeyguna
